Thursday, January 21, 2010

Why are teenagers the no. 1 target audience for the entertaining industry?

Most of today's music and movies are either for teens or... hmm... people with low needs. Why is it that although the commercially important population is 18-49 years old, all the big hits are for people below this age? Teens only have pocket money... Do only they buy movies and CDs?Why are teenagers the no. 1 target audience for the entertaining industry?
I think that the answer to this is because...


Teens usually have jobs and money, but no real obligations. Most don't pay rent, or groceries, or insurance, anything like that, and if they do it's usually very minimul costs. They also have more free time than adults, and less supervision than children. Teens like to follow trends, and do what their friends are doing. On top of all of that, they are very easily influenced.Why are teenagers the no. 1 target audience for the entertaining industry?
because most are very gullible and like to follow trends
Because they are the most vulnerable, lackiing in experienced judgement, and likely to attach to the illusion of new and different.
try searching for teenagers on yahoo search
Why do u keep going again to Disneyland or Disneyworld????
They are the easiest to influence and the biggest followers of anything, the most gullible and naive to the fact that its mostly fantasy. Teens, or the young minded buy into a fantasy and try to emulate it in their own life.


Such as teens trying to be, talk, act and dress like charaters they see in movies and tv. They spend their little job money on these unimportant things, or have their parents buy them.


I don't know any adults who buy cds anymore, I sure don't. And adults have a clue that they need to put their money into the things that actually matter in their lives. It's also why you have 25-38 yr old stars playing teen roles when they can get away with it. Take 90210, those people were well into their 20's even 30's playing high schoolers on that show. I could go on and on.
segment of population which likes to enjoy life and looking for more fantacy , spend money for entertainment and have spare time to visit cinema houses otherwise they need places to spend time with their friends. Hence among all segments , teenagers are potential and supported by economical resource to spend ( may be people with high priority for entertainment )
Kids want to be accepted and to this they will do anything also this drills a sort of brainwash in them so when they grow up they keep the trend going and pass it on to their kids. Its all about money
Because they are impressionable
Don't underestimate the earning power of teens.The entertainment industry aims at teen because they have a lifetime of earning power ahead of them.';target them while they are young'; if you will.
No, I think you're just a little bit wrong. Today's big movies seemed to be geared towards people in their 20's. Think of all this summer's big hits and most of them are popular with people over 18. But teenagers are better at ';keeping up with the times'; than older people. And teenagers are more of trendsetters also...so targeting the younger people will be more effective at making something popular. And the more popular it is...the more money it will bring in...of course! ; )

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